Sometimes I take for granted all the tools we have at our disposal.
But since we operate worldwide, we need the latest technology (or the greatest if the latest isn’t fully vetted).
In this case, we’re using a tool called “the digitizer” in concert with measuring software by RFMS, on whose platform we operate our entire operation.
We’re using it today to convert images to a scaled digital format for Chris Pirillo… someone you may have seen if you watch CNN Live Tech or are at all involved in social media.
What are we doing?
Well, I’ve been involved in using the internet for business since I launched my first startup in 1996. Social media in its many forms has played a substantial role in moving forward at a solid and fast pace. Just recently, social media, specifically Google Buzz, was the avenue where I learned about a predicament Chris (the other, far more popular Chris) was in.
A painter had allegedly done some sub-par work at Chris’ Seattle home and he was venting on Buzz. I say “allegedly” because it’s an old habit from journalism school. I caught that “Buzz” and immediately touched base with Chris to let him know I could help.
Hey, ready, fire, aim, right?!
Actually, through our network of Carpet One retailers, I knew I could contact a Seattle-area business owner and find a fantastic painter to help Chris, so I “assumed the sale” and made it happen.
Then Chris and I started talking about his floors.
The thought hit me to leverage our expertise with his – flooring (high-end) and social media/all things “web.”
Chris has allergies and wanted to get rid of his carpet.
I had the key.
What was the key?
Dust-free refinishing of hardwood that we would supply and install, all coordinated from my office outside Washington, DC for his home in Seattle, WA. As a US Green Building Council LEED AP, I push this system because it’s very IAQ (Indoor Air Quality) and user-friendly because of the high-efficiency dust-containment system and water-based, low-voc finish that dries very quickly and is extremely durable.
And here we are, pressing on and getting this ball rolling.
Check back for updates because we’re going to document the entire process online through different avenues of social media – this blog, YouTube, facebook, Twitter, Flickr, Google Buzz, etc…
Hang on to your hats!
All the best,