I just got a fantastic new toy for my showroom… but it’s not mine!
Actually, it’s for our clients to use and it’s a fun one – a touch-screen, beautiful HP TouchSmart pc with fantastic information on natural wool fiber.
Talk about a cool tool for business.
There are times when my sales staff are maxed out and we have too many clients in the showroom (well, there’s no such thing as too many) and this gives them some time to do some self-learning. It’s also a good tool for my team to brush up on their knowledge.
With instant access to information, we use every tool possible to stay on top of our game and this is just one more example of how we do it.
Another toy I’ve had for some time is a similiar pc (but not a touch screen) that I use to loop informative videos.
One specific example is the Mohawk “Ricko the Rhino Challenge” with Sorona / SmartStrand fiber.
Since that video has been “looping” our sales of this unique fiber have gone through the roof.
Think about it.
Don’t you ever feel over-accessed by radio, tv, smartphones, email, etc…?
This looping video has provided my team with the repetition necessary to truly understand at least one line of product.
I’ve even started inter-mixing other lines and have heard the showroom chatter change with it.