by Chris Moline, LEED AP
I was talking with a manufacturer’s representative in my office a few weeks ago about “green” carpet cushion. The information I got was, to put it mildly, wrong. Had I been working on a project with LEED certification as the goal, reliance on this one bit of mis-information could have cost me endless hours and many thousands of dollars, not to mention failure to get certified. In my case, I could have relayed that incorrect information to a customer and caused them to lose faith in me and my company, or worse.
For example, the following table represents just a taste of the program that absolutely must be understood by professionals involved in the process:
As retailers, both commercial and residential customers may approach us with LEED-specific questions. The LEED for Homes certification program impacts homeowners directly and in this economy, savvy builders can stand above the crowd by building a LEED-certified homes. Retailers can stand above their crowd by taking time to get certified or at least understand where the products and services they offer tie in to specific rating systems.
Our customers are growing in their eco-awareness and we stand out by knowing what we’re talking about. They can, and frequently do, verify what we say, most often online. Get it right, and we’re on the road to a deal. Get it wrong and we lose credibility, making it more difficult to work with a client on all fronts.
Since most knowledgeable end-users have been exposed to green-washing (unrealistically stretching the green attributes of a particular product or service), they understand and trust the information they’ll get from us. It can make our job easier in that they may approach us with one less guard up.
If you are interested in the LEED for Homes process, this video may be useful.
Please feel free to email or comment with any questions on this worthwhile certification system.
All the best,