Baby Boomers & Flooring Choices

I’m 40… and that obviously does not make me an expert on boomers. But my parents are products of the baby boom and so are a large majority of our clients. That said, when it comes to choosing a floor, I can always count on being tested by my 50 and over clients.
And I don’t mind at all.
In fact, it’s a challenge that keeps me and my sales team sharp.
I’ve also been impressed with the thirst for knowledge that I’d imagined would ebb over time, but appears to get sharper… along with a willingness to share information learned elsewhere that helps me do my job better.
I also find that my online authorship gets more comments (and, sometimes, critiques) from boomers. But with a BA in Journalism from the University of Maryland (magna cum laude), I think I’m up to that. In fact, a little free-lance editorial commentary from time to time is good for the soul. Besides, after a stint in the Marines, I think I’ve got what it takes to handle a little unsolicited editorial comment!

But, I digress. What I’m trying to say is that the better-educated our customer, the more professionaly rewarding the contact. It’s that simple. And we’re pro’s.
One of the challenges we’re presented with from time-to-time is making transitions from floor-to-floor more smoothe and level for someone has had a stroke and may be shuffling their feet. Eliminating trip hazards increases the quality of life and confidence for someone who may have gait issues (shuffling feet, etc…)
This is also important to me because my wife is a physical therapist. Yes, I got hit by a 48,000-pound truck and she was my silver lining!
If you find yourself near our Alexandria showroom, please come by.
Sit down, have a cup of coffee or tea and let’s talk about the latest and greatest trends in flooring like cork – quiet, warm and very easy on the environment… and your feet and joints!
All the best!


Christopher Moline
Residential Group Manager

3 responses to “Baby Boomers & Flooring Choices

  1. This is a great article. I am a sales manager for Julie LaTerra Homes in Charlotte, NC and we are aware of the boomers need for flooring that is easy for them to transition from one room to the next. There is such a demand for flooring that is also green or environmentally friendly. Our team of designers does a great job in educating our buyers on the types of flooring available.

  2. Chris – I’m not only a boomer – but a boomer on wheelz. My wife and I have been “wheelies” since ’02 and are looking to replace the flooring in our kitchen. The chairs have done a number on the “by the square” stick down vinyl tiles.

    Can you recommend any alternatives for flooring that will stand up to the chairs as well as work in a potentially wet environment?

    Additional info – Our house is a 40’s built frame house in an area where the ground heaves. The house will shift up to 1/4″ depending on water table level and freeze/thaw cycles. We’ve considered ceramic or stone but the cyclic movement of the house makes those materials impractical.

  3. great information here!

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